The Impact of Instagram's Recent Updates on Follower Growth Strategies in Australia 1

The Impact of Instagram’s Recent Updates on Follower Growth Strategies in Australia

The Impact of Instagram's Recent Updates on Follower Growth Strategies in Australia 2

The Instagram Landscape in Australia

Instagram has become one of the most popular social media platforms in Australia, with over 11 million active users. Businesses of all sizes have been leveraging Instagram to reach new audiences, promote their products, and drive sales. In fact, 70% of businesses in Australia use Instagram for marketing purposes. For businesses that have a strong presence on Instagram, the recent updates to the platform have significant implications on their follower growth strategies. Make sure to check out this external resource we’ve curated for you. You’ll find additional and interesting information on the subject, further expanding your knowledge. get instagram followers how to.

Instagram’s Updates and Their Implications

Instagram recently announced several updates that aim to enhance the user experience, such as likes being hidden and promoting “reel” videos. While these updates may seem insignificant at first, they have a significant impact on businesses that rely on Instagram for marketing purposes.

One of the most significant updates to Instagram was the decision to hide likes. With likes being hidden, businesses can no longer rely on the number of likes to determine the popularity or engagement of their posts. This means that brands need to focus on creating high-quality content and engaging with their followers to increase engagement rates, rather than relying on likes as a metric of success. In addition to the hidden likes, Instagram also introduced the promotion of “reel” videos. This feature prioritizes video-based content, which means businesses need to tailor their content to this medium and shift their focus to creating short-form videos that will be promoted by Instagram.

The Importance of User-Generated Content (UGC)

One of the most effective ways to increase engagement rates and follower growth is through user-generated content (UGC). By encouraging followers to create content related to the brand or product, businesses can leverage the power of social proof and increase their exposure to new audiences. With the recent updates to Instagram, UGC is more important than ever. By featuring UGC on a business’s Instagram account, businesses can increase engagement rates while also diversifying their content and showcasing their community involvement.

How to Adapt to the Updates

Adapting to Instagram’s recent updates requires a shift in marketing strategies. Rather than relying on traditional follower growth strategies, businesses need to focus on engaging with their followers and creating high-quality, video-based content. This means investing time and resources into video production, interacting with followers, and leveraging UGC. By adapting to these changes, businesses can still capitalize on the reach of Instagram and continue to grow their follower base while increasing engagement rates.

In Conclusion

Instagram has become an essential tool for businesses across Australia, and the recent updates to the platform have significant implications on follower growth strategies. Businesses need to adapt their marketing strategies to focus on engaging with followers and creating high-quality, video-based content to continue driving growth on Instagram. While these updates may seem challenging, they present an opportunity for businesses to differentiate themselves from the competition, boost engagement rates, and showcase their community involvement. If you want to learn more about the topic, how get instagram followers, to supplement your reading. Uncover essential insights and fresh viewpoints!

Learn more by visiting the related posts we’ve selected:

Check out this useful document

Discover this in-depth article